NUDGE THEORY Store

Independently owned and all Australian made. Nudge Theory Store was born out boredom during COVID-19.

We work with multiple locally based services and small businesses to help keep the lights on.

Our art is from independent artists, our prints are done by independent small businesses and our items are shipped by registered post in biodegradable post packs.

This journey has been a rapid. In January 2020 we registered a business and started working towards events promotion and management. A month and a half later, with the onslaught of COVID-19 restrictions, the entire world lost their ability to gather together and celebrate all things music.

Within a couple of months, working with fellow Newcastle artist @leasy.art and web development agency, Ministry of Design a logo and brand was established and the ‘Nudge Theory Store’ was born.

Stay in touch and be apart the journey. Peace.